I can help you reach the right people using content that will resonate with them.

 
fullsizeoutput_1c6.jpeg

Persona development

No marketing strategy can be successful without understanding your customer, yet this step is often skipped. I can help you understand how your customers think by asking the right questions. Together we can lay the groundwork for a content strategy that will align your business with your target personas.

Services include:

  • Customer market research

  • Competitor analysis

  • Persona workshops

  • Persona analysis and profile development

Integrated Content + SEO Strategy

Building on the persona research, I will delve deeper to establish what types of words and phrases are relevant to your audience. By incorporating these into an Integrated Content + SEO strategy, we can ensure you are found on search engines by the right people.

Services include:

  • SEO auditing

  • Content + SEO strategy development

  • Keyword research

  • SEO optimised web copy

  • SEO training & on-going support

Content creation

No amount of technical SEO optimisation can match the value of producing regular, high-quality content. Based on your existing personas and SEO research, or building on the work we’ve done together, I can assist you with content production.

Services include:

  • Content strategy execution

  • Creative content creation, in the form of blog posts, social media and assets such as whitepapers and infographics

  • SEO copywriting and proof checking

 
 

In addition to the services above, I offer more general marketing support such as brand development, campaign management, website development and sales support. If you’d like to work with me but you’re unsure what you’re looking for, get in touch and we can talk about your marketing and communications challenges and how I might be able to help.

 

“Fiona joined us as an interim Marketing Manager at the very early-stages of rePurpose, with the goal of helping us set up our overall marketing strategy. Initially, she brought the team together for a persona workshop which sparked important conversations about how best we should communicate with our customers. Her knowledge of the online conscious living space combined with her digital marketing skills were invaluable to us as a purpose-driven startup.”

— Peter Hjemdahl, Co-founder & CMO RePurpose Global